Influencer Product Trade Campaign

InfluencerCPG
Written By Katie Zana

New product launch support with a reach over 1 million!

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To build product awareness for the launch of BluePrint’s new wellness shots: SuperBoosters, we ran a product trade campaign with leading lifestyle & wellness influencers. The goals of the campaign were:

  • Content Creation

  • Brand Awareness

  • Follower Growth

  • Lift in Sales

We seeded 21 unique influencers and received a total of 64 activations across stories & feed. Check out some of the highlight feed posts:

The Results:

  • 1,619,000- Total Reach

  • 6,476,040- Total Impressions

  • +800 New Followers

Katie Zana http://pearler.work
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