Hidden Instagram Giveaway
Rapid growth and engagement increase!
How It Works
Hidden Giveaways are the new best kept growth hack on Instagram. Here's how they're implemented:
Giveaway organizer sets up an Instagram account and proceeds to follow only the accounts participating, let's call it @giveaway.
Celebrity host posts a selfie video saying: "Hey! I'm giving away $5,000 cash. To enter, go to @giveaway and follow everyone they're following."
Giveaway participants then visit @giveaway and follow all the accounts it's following.
What You Know
To protect the integrity of the giveaway, you are not told the host ahead of the launch. Instead they share a description of the host, the account demographics and admin details. Here’s what we knew ahead of the giveaway Eckrich Meats participated in:
Description: American actress, model, and television star. She was also the main reality TV personality on a couple of different top hit TV shows! She posts a lot about her kids, family life, fashion, and inspirational quotes. Mostly all her posts have her kids in them. She is married and has 3 children. Age: 35
Demographics: 72% Women, 28% Men, 54% Ages 25-34 and 74% US Followers.
Details: 3.5 Million Followers, 5 Day Campaign, 3 Selfie Video Postings (on her main feed) and an Estimated Gain of 3,000 New Followers.
The Celeb Host
Our giveaway host ended up be American actress, fashion model and television personality: Eva Marcille. She started her career by winning the third cycle of America's Next Top Model, then was in a handful of TV shows and music videos, and currently is a lead cast member of Real Housewives of Atlanta. This resulted in a perfect alignment for the client, Eckrich. Just check out some of the comments from new followers…
The Results:
+6,745 New Followers Total Gain
+6,016 New Followers Net Gain
+60% Increase in Average Engagement Rate
Post-Giveaway
The weeks following the giveaway are crucial for new follower retention and optimization of engagement. You’ll want to curate super aligned content and engage with your new followers to build rapport right away. Here are some of our favorite ways to do that:
Post an Instastory that polls the community to learn your new followers interests and preferences.
Offer a unique promo code on the website to entice new followers to purchase something from your site.
Pose a question in your caption that is directed specifically to your new followers.
