Hashtag Magic Mix

Going viral on Instagram with hashtags!

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Hashtags aren't dead and if someone is telling you otherwise, they lyin' or just haven't discovered their own magic mix yet!

Check out the numbers one post brought in for our client, Tammy - The Cannabis Cutie, at the time of posting this she had under 10k followers, yet reached nearly 70,000 people!

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So, how was it achieved? Narrows down to three key reasons: niche, relevance & value.

Tammy is an educator in the cannabis space. Finding her niche and understanding what her audience values most on Instagram was step one!

We knew that an instructional post would be super relevant to Tammy's followers. The relevance increased it's overall reach by driving a lot of saves and DM shares.

The post brought value to Tammy's followers because it was teaching people a skill that is helpful and relevant to their daily lives.

Post Stats:

  • 5,665 Likes

  • 190 Comments

  • 1,073 DM Shares

  • 3,387 Saves

  • 713 Profile Visits

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Post Praise: check out a few of the highlighted comments!

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The Results:

  • 69,487- Total Reach

  • 90,104- Total Impressions

  • +100 New Followers

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