Reaching Over 2,000,000 For LightStim
Leveraging influencers to increase reach via Reels.
It’s no secret that Reels are Instagram’s answer to TikTok and in an effort to compete and keep people engaged in Instagram more than TikTok, they’ve started prioritizing Reels posts. The opportunity for reaching a new audience with Reels is currently unmatched compared to the other post types.
When we began working with LightStim in February 2021, they had not posted a single Reel yet. We spoke at length about their goals for Instagram and it was clear that Reels needed to be an integral part of the strategy in order to achieve their goals.
Consistently producing video content requires a lot of bandwidth and resources. It’s not always a realistic task for a small brand team. Our solution to this is working with creators and influencers on a product exchange basis. This not only allows us to reach a new audience through the influencer’s community, but it provides the brand a steady stream of Reels videos to repurpose on their own account for even more reach.
We managed an influencers/reels program for LightStim for about 6 months and over the course of this time we saw a reach of 2,090,000 through influencer posts! Additionally, the collaborations drove over $35,000 in sales.
