Micro influencer Collab program
Achieving a reach of 1.1 Million over the course of six months by leveraging micro-influencer collaborations.
To build brand awareness and created a bank of UGC content for the hair care brand, VOLO Beauty, we executed an influencer product trade and gifting program. The goals of the campaign were:
Content Creation
Brand Awareness
Follower Growth
Lift in Sales
We seeded 125 unique influencers and received a total of 159 activations over the course of 6 months. The activation breakdown went as follows:
36 Feed Posts
123 Story Slides
Some of the highlighted story activations came from @MaddiiieMitchell (25K followers), @AlyssasManeMagic (19K followers), @LaurenWyler (30K followers), @EmilySarmo (20.5K followers), @ErikaMarie72 (46.3K followers) and @RambleAndRevive (16.4K followers).
Scroll down to see a selection of the Reels, Carousel & Feed posts that were shared.
The Results
Through a targeted and personalized product gifting program we were able to receive amazing activations that resulted in a reach of over 1.1 million and countless pieces of content ranging from Reels to Stories that could be repurposed on VOLO Beauty’s own feed.
None of these influencers were paid to post, everything was gifted with no contract for posting in place. It is through finding influencers who will be organically excited about the product, building genuine relationships, and diligent follow-ups that we are able to achieve these results without a budget.
Total Reach: 1,183,000
Total Engagements: 16,317
Increase in Followers: 2,073
