Influencer Product Trade Program
Achieving a reach of over 11,300,000 in only 3 months!
To build brand awareness for the everlasting rose brand, The Only Roses, we executed an influencer product trade and gifting program. The goals of the campaign were:
Content Creation
Brand Awareness
Follower Growth
Lift in Sales
We seeded 61 unique influencers and received a total of 123 activations over the course of 3.5 months. The activation breakdown went as follows:
26 Feed Posts
92 Story Slides
3 TikToks
2 YouTubes
Some of the highlighted activations came in the form of story mentions from @ValeGenta (1.5M followers), @ThatsHeart (803K followers), @SaffronOnRose (646K followers), @CaraJourdan (360K followers), @MorganLeighWillett (308K followers) and @BaileySchwartz (213K followers).
Up and coming internet celebrity, @ItsMeTinx, also included The Only Roses in a TikTok Vlog, an Instagram Post and gave a shout-out on Instagram Stories.
Other activations include….
The Results
Through a targeted and personalized product gifting program we were able to receive amazing activations that resulted in a reach of over 11.2 million and countless pieces of content ranging from Reels to Stories that could be repurposed on The Only Roses' own feed.
None of these influencers were paid to post, everything was gifted with no contract for posting in place. It is through finding influencers who will be organically excited about the product, building genuine relationships, and diligent follow-ups that we are able to achieve these results without a budget.
Total Reach: 11,293,000
Total Engagement: 42,407
Increase in Followers: 3,673
