Leveraging UGC Reels for Wider Reach
Increasing the account reach by 262% through leveraging UGC Reels.
At the time we began working with Carbon Chemistry, they had an account reach of 139,397 over the course of a 10 month period. The following 10 months, we increased their account reach to 365,195, a 262% increase!
Understanding the importance of Reels on Instagram and the nature in which the algorithm prioritizes Reels, we immediately implemented a consistent Reels cadence in the content calendar. However, since Carbon Chemistry is a manufacturer they didn’t have much opportunity for video content. Therefore, we opted to leverage UGC Reels of the end product their product helps to produce. Not only did this lead to such a strong increase in reach, but we also saw strong increases across all key metrics:
215% increase in Impressions
50% increase in Profile Visits
62% increase in Website Traffic
89% increase in Likes
113% increase in Comments
76% increase in Saves
3,212% increase in Mentions
Scroll down to see a selection of the UGC Reels & Feed posts that led to such a strong increase.
