Tiktok Success with Founder-First Strategy
Top video reaching 1.6M views!
In a digital landscape cluttered with branded content, LOVESNAP faced the challenge of standing out and connecting with its target audience authentically. The brand needed a unique approach to not only launch on TikTok but also to forge a meaningful connection with potential customers.
Strategy
Make Waves believes in the power of personal storytelling and the significant impact of founder-led content on TikTok. Our strategy centered on the "Founder First" approach, emphasizing:
Authenticity: Sharing Christianne Brooks’ personal journey and the story behind LOVESNAP.
Value-Driven Content: Focusing on how LOVESNAP solves a real problem, inspired by the founder's own experiences.
Engagement: Encouraging interaction through comments and shares to increase reach.
Implementation
Over a series of TikTok videos, Christianne Brooks shared her personal struggles and the genesis story of LOVESNAP. The content was designed to be raw, relatable, and value-driven, highlighting:
The Inspiration behind LOVESNAP: Addressing Christianne’s history with CBT Therapy and wearing a rubberband for decades.
Educational Content: Teaching viewers about the brand’s core values and functionalities.
Product Demonstration: Showing the bracelet in action and going over the details that make it unique.
Results
The TikTok campaign was a resounding success, evidenced by:
2.7 Million Views: The series garnered over 2.7 million views, significantly boosting brand visibility.
Increased Web Traffic: Thousands of viewers were driven to LOVESNAP’s website, showcasing a high level of engagement and interest.
Sales Initiation: The campaign played a pivotal role in achieving some of the brand's first sales, marking a successful launch.
Conclusion
The "Founder First" strategy on TikTok proved to be an effective approach for LOVESNAP. By leveraging Christianne Brooks’ personal story and the authentic value proposition of LOVESNAP, Make Waves was able to cut through the noise and connect with the audience on a meaningful level. This case study not only highlights the success of LOVESNAP’s launch but also underscores the efficacy of personal storytelling in brand growth strategies on social media platforms like TikTok.
